What’s the objective of a wine label or for instance a label on spirits and beer? Clearly, the very first reaction to that real question is: to fulfill the TTB (Alcohol and Tobacco Tax and Trade Bureau) rules. Once that’s accomplished, the label space remaining can be utilized for branding and marketing copy. The truth is, there’s hardly any space on bottle labels to obtain creative with messages. Now technologies are helping solve the only a little space on labels by means of RFID (rf identification/ID) technology. Tap a smartphone on the NFC (Near Field Communications) tag embedded on the bottle and find out what pops up in your smartphone presuming there’s presently a tag around the label.
Based on a winery’s budget and the amount of smartphones enabled with RFID tag readers (newer smartphones have built-in readers capacity), wine, beer and spirits producers can communicate directly using the consumer while they’re standing while watching bottle or can. These electronic tags can impart information in almost any format. The data could be audio, a note or instantly opening an internet site page the selection can be the winery or craft beverage company. Probably the most economical tag option is by using NFC tags baked into a label or perhaps a very thin flexible film stuck to some bottle.
This NFC technologies have different names for example Smart Labels, Tags, and OpenSense Tags the moniker I personally use is “Tap Tags”. Smart Labels (originated from the customer products industry) are beginning to look on food, personal care and pharma products. Although very limited, spirits, beer and wine are recent joiners. Actually, companies using smart label tags are not only the large players within the food and private care space but they are also utilized by small start-ups. Essentially, tags really are a method for producers of merchandise to own consumer more details than can be done to print on the label. But, the advantages of such tags are not just in dispensing more details, it’s also about branding, loyalty, elevated sales, etc.
QR codes have been in existence for many years. They are able to do a few of the operations a NFC tag are capable of doing but they are limited. More about QR code versus NFC follows.
Two decades ago, I had been associated with a gentleman who is experienced integrator of RFID (rf identification/ID) tag technologies for casinos. His patented technologies are used today in allowing casinos to authenticate and track their gaming chips inside a casino. Ken Cruz, writing for Blackjackinfo.com on November 5, 2012 reported that Wynn/Encore Casino’s in Vegas beginning using chips embedded with RFID tags in 2005. Point being: the amount of sophistication provided by “tag” technologies allow companies to talk with consumers, before they’re buying the merchandise.
