The recent Google algorithm updates are aimed at improving the quality of the search results. Google announced that the algorithm changes would affect three to five percent of search queries. This update aims to make it more difficult for manipulative SEO techniques to boost a website’s search engine rankings. Google also recently removed authorship markups from SERPs, which were not helpful to users. This update is the latest in Google’s series of algorithm updates.
The Panda update, which took effect on June 28th, focused on identifying and preventing link spam. It impacted websites with guest content, affiliate links, and sponsored content. The update had a major impact on the ranking of these types of websites. Moreover, Google is now trying to reward sites with quality content.
Understanding Google’s algorithm updates is crucial for digital marketers. While some of them are minor, others are fundamental. The first step in tackling these problems is to increase awareness of the issues with your website. Google wants to become the dominant player in search and provide the most accurate answers to user queries. While most of these changes are subtle, they can affect your website’s ranking.
The May 2022 Core Update was another major update from Google. The update changed the way pages were filtered out of the main index and placed in a supplemental index. In addition, it confirmed that the algorithm now takes into account the YMYL type of queries. In terms of website content, the algorithm gives more weight to articles that have high authority, trust, and expertise.
While analyzing recent Google algorithm updates is vital to a successful online marketing strategy, it’s also essential to monitor keywords and search queries regularly. This way, you can adjust your website to address any recent algorithm changes. One of the recent Google algorithm updates targeted website owners: the Core Web Vitals update, which measures the experience a user has when using a site. Websites with poor design and user experience will be pushed down the SERPs. Although the update does not penalize sites, it will notify affected sites, which will need to work with Google to correct the problem.
Another recent update focuses on mobile-first indexing. Google has been trying to make mobile-friendly sites more mobile-friendly. By making the site mobile-friendly, it will help the company improve its mobile search engine rankings. The company has also confirmed that the PageSpeed update will roll-out in July.
Google updates its search algorithm regularly, and the changes can have significant impacts on the quality of search results. Keeping up with Google’s latest changes will help you improve your search engine results. The company also has a Resource Hub for those who are interested in the latest updates. There are webinars, articles, and videos that can help you stay abreast of Google’s latest changes.
As a webmaster, you must keep track of the latest Google algorithm updates and understand what they mean for your site. Although Google changes its algorithms often, one thing is certain – content remains king. Even if you have a site that is not compliant with the latest Google algorithm, it could still rank high if it provides valuable information to your visitors.
