Why Do Fragrances Use Classic Cars In Their Advertisements?


fragrances classic cars

Television adverts are amongst a real hatred of mine and pretty much everyone’s life.

Just as you’re getting to a good part of the programme, some smart arse wants to tell me how clean my windows can be, or how much lettuce I could save on life insurance.  It’s getting ridiculous!

However, not all adverts are ‘pop this’ and ‘Ed Sheeran that’.

Because modern fragrance adverts are much more suave and sophisticated, much like a centred Monte Carlo hotel. That sort of class.

But despite the settings of fragrance adverts being crisp, modern and as bang up to date as the latest IOS software. There’s always a classic car in these things.  And why is it that older prestige cars take the leading role over modern ones?

I think I’ve worked out why-

 

New Cars Are a Symbol Of Showing Off

fragrances classic cars

Think about it- In the beautifully shot Gucci advert from 2013, we see James Franco cruising in a 50 year old Lamborghini 400GT.  This is a car that was born in an era where washing machines were a luxury.

But still, you can start to understand why Gucci is using this car if you then imagine Franco in the same advert, only with a new Huracan…

The modern Lambo would be FAR too flashy and uncool!  Whereas the mahogany filled 400GT tells the world that the fragrance you’re buying is made with taste and thoughtful prestige.

classic cars fragrances

Nobody is going to watch the ad and think: “Oh my, what an awful poser!”   And that’s the exclusive class that classic cars portray to people.  It’s truly fascinating!

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