I mentioned in my review of the Rolls Royce Ghost that the BMW 7 Series is basically just a big, well made box in which Berliners use to sternly commute to their nearest Starbucks.
I mean, it’s got a few advanced luxuries inside to keep those straight-faced businessmen amused.
But if you’ve ever been to Germany, you’ll realise that it’s just a typical large suit to trundle around in, if you didn’t hop into the back of a cream (and slightly broken) Mercedes E-Class.
Before the 7 Series came to this world, we had the flagship of BMW’s ‘New Six’ range. A large saloon car with the running gear from the gorgeous E9 sports coupe.
Anything in the E3 body, from the 2500 to the 3.3 LI, it was the big, Bavarian barge you could have before the 7 Series came along.
But then in 1977, the 7 Series was introduced to sit above the already existing 3 and 5 series. (Don’t get bored, it’s just a bunch of numbers.)
And since it’s 2017, BMW has got it into their heads that it’s worth celebrating 40 years of the big 7 Series. But I don’t think it’s really worth it, to be honest.
Literally, all the E23 did was replace the sportier E3 and had some more up to date gimmicks to impress German businessmen.
It was one of the first cars to have an on-board computer for instance, which allowed drivers to check their warning lights. It was the first BMW to receive anti-lock brakes.
I’m sorry, but those things were both introduced to cars by Mercedes Benz with their S-Class. In fact, the S-Class used SO many things for the first time in a car, that we all take for granted.
Merc had already introduced airbags, anti-lock brakes, and so on….. Yet I don’t see the barge from Stuttgart getting a birthday…
Don’t get me wrong here, I LOVE the old 7 series’! They’re beautiful cars with reliable, yet powerful engines and can be an everyday classic.
But I just don’t feel that it deserves a 40 year birthday celebration, because it hardly moved the world on in terms of cars.
It was mainly Mercedes who invented the fascinating technological advancements which matter to refinement and safety. The 7 Series was always a follow up, made for those who hated the 3 pointed star.
The E32 for example didn’t have any significant inventions to show off to the world, because they’d already been invented.
The V8 and V12 engines were only introduced, just in case the Berliners needed to dash down the autobahn quickly back to Starbucks, because they forgot to add sugar to their coffee.
But let’s just think about what other cars have had a special edition/birthday present… edition…
The M5 for example, we had the 2014 ’30 Jahre’ version, and that thing was especially cool with it’s V8 upped to 600bhp and it’s matte paint finish.
Then there’s the M3, there was a ’30 Jahre’ edition of that as well! Yes, it may have costed near as makes no difference; £80,000. But it was a nice gift from Munich in homage of the all time great sports saloon!
In my mind, the types of cars that really deserve a birthday celebration are those that petrolheads adore from the toenails of their feet, those that really moved the world on. Those that have sheer iconic status!
And Ferrari as a brand are celebrating their 70th anniversary this year. (Special article coming soon!)
So the BMW 7 Series never really caught the imagination of the average Joe, unlike other significant cars.
I mean yes, it did have some fairly revolutionary tech for the first time in a car, such as sat-nav or an on-board computer. But it never lit the fire like an E-Type Jag.
As much as the 7 Series is a fine car from an engineer’s perspective, and (for the early cars) a very nice thing to look at as well.
It’s fair to say that giving it a 40th birthday cake is like celebrating the invention of Microsoft Office. It’s not really worth it.
And after thinking about it, I still hold the same opinion about the big Beemer. It’s a big, well made box for Berliners to sternly commute to their nearest Starbucks.
So that’s my reasoning as to why the BMW 7 Series 40 Jahre edition isn’t worth celebrating. If you enjoyed reading this article, please leave a reaction below and follow R.I.D on social media!